Client Marketing Executive, Liverpool

Published 2022-05-14
Expires 2022-06-14
ID #996964106
25000 £
Client Marketing Executive, Liverpool
United Kingdom, Merseyside, Liverpool,
Published May 14, 2022

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Per annum
Occupation: Client marketing executive

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Optionis is the market-leading provider of accountancy, tax and umbrella employment solutions to contractors and small businesses within the UK. You will be joining a team of 450 staff, who represent highly successful brands such as Parasol, ClearSky, SJD Accountancy and Nixon Williams. Through our brands, we specialise in managing tax, employment, accountancy and legislative compliance for the UK’s small businesses and contingent workforce - our solutions are market leading, and we’re always looking out for the best possible employees. Optionis Group are currently looking for a Client Marketing Executive to join their award-winning digital team. The role holder will be responsible for supporting the Marcomms & Events Manager with all revenue generating engagement with customers - be they Parasol employees, Agencies, Accountancy (PSC) contractors or partners across the broader marketplace. Responsibilities: Supporting the delivery of promotions and campaigns to educate and inform customer segments detailing upsell, cross sell, or referrals-based campaigns. Ongoing coordination of Trade Media, Trade Association & Partner activity to include maintenance of existing relationships, delivery of regular activity and identification of new opportunities. Production of comms led by calendar or topical comms via Direct Mail, Email and other channels as required. Working the wider team, support with the integration of Salesforce Pardot, Experience Cloud and Service Cloud with a focus on improving customer journeys and reducing manual intervention. Identification of industry-led awards, events, exhibitions and corporate entertainment for relevant customer audiences along with maintenance of events calendar and event coordination. Support in the creation and delivery of content as required. Working with Digital, Operations and Sales teams to share competitor observations, communicate campaigns and share ideas around future marketing input. Reporting and curation of detailed campaign analysis/insight with a focus on ROI. Skills and Experience Required: Previous marketing experience Experience of working on multi-channel campaigns Experience developing relationships with external partners and/or stakeholders Previous experience of using email marketing system e.g Pardot, Marketing Cloud, MailChimp Strong organisational skills with experience working in a fast-paced environment A team player, with a collaborative mindset, always helping out where required. Ability to work unsupervised whilst still delivering on workload. Has strong organisational skills with the ability to multi-task and prioritise workload in a fast-paced environment. Excellent interpersonal skills with the ability to communicate with individuals at all levels of seniority. What we offer: Your Flexibility - we give our staff the ability to choose the way in which they work, be that fully from home, in an office or in an arrangement mixing the best of both Industry leading career development 23 days holiday per year (excluding bank holidays). As a special thank you for each completed year of service with the company you will receive an additional days holiday (up to a maximum of 28 days or pro rata equivalent) Holiday buy and exchange scheme Additional days off for your birthday and 100% attendance Exclusive discounts and offers from Savings Pal, the UK’s leading benefits platform Private medical insurance Dental insurance Company pension scheme 'Dress down’ dress code Tusker Car benefit scheme (salary sacrifice green CO2 capped) Free mortgage service Gym discount Employee Assistance Programme Eye care vouchers (Specsavers) Wellbeing benefits including in-house mental health support, mindfulness resources and confidential support 24/7

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    25000 £ / Per annum

    Employer's info

    Optionis Group Ltd
    Registered on October 7, 2017


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    Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.

    Liverpool is a city and metropolitan borough in Merseyside, England. The population in 2019 was approximately 498,042. Liverpool is the ninth-largest English district by population, and the largest in Merseyside and the surrounding region. It lies within the UK's sixth-most populous urban area, and its metropolitan area is the fifth-largest in the UK with a population of 2.24 million.Liverpool is on the eastern side of the Mersey Estuary and historically lay within the ancient hundred of West Derby in North West England's county of Lancashire. It became a borough in 1207 and a city in 1880. In 1889, it became a county borough independent of Lancashire. Its growth as a major port was paralleled by the expansion of the city throughout the Industrial Revolution. Along with general cargo, freight, and raw materials such as coal and cotton, merchants were involved in the slave trade. In the 19th century, Liverpool was a major port of departure for English and Irish emigrants to North America. It was home to both the Cunard and White Star Line, and was the port of registry of the ocean liners RMS Titanic, RMS Lusitania, RMS Queen Mary, and RMS Olympic. Liverpool is ranked at No. 6 on the list of the most visited UK cities. It is noted for its culture, architecture, and transport links. The city is closely associated with the arts, especially music; the popularity of the Beatles, widely regarded as the most influential music group in history, contributed to the city's status as a tourist destination. Since then, Liverpool has continued to produce many notable musical acts and record labels—musicians from Liverpool have produced 56 No. 1 hit singles, more than any other city in the world. Liverpool also has a long-standing reputation as the origin of various actors and actresses, artists, athletes, comedians, journalists, novelists, and poets. The city has the second-highest number of art galleries, national museums, listed buildings, and listed parks in the UK; only the capital, London, has more. The Liverpool Maritime Mercantile City includes the Pier Head, Albert Dock, and William Brown Street. In sports, the city is best known for being the home of Premier League football clubs Liverpool and Everton, with matches between the two being known as the Merseyside derby. The annual Grand National horse race takes place at Aintree Racecourse. Several areas of the city centre were granted World Heritage Site status by UNESCO in 2004, and the city's collection of parks and open spaces has been described as the "most important in the country" by England's Register of Historic Parks and Gardens of Special Historic Interest. Its status as a port city attracted a diverse population from a wide range of cultures, primarily Ireland, Norway, and Wales. It is also home to the oldest black community in the UK and the oldest Chinese community in Europe. Natives of Liverpool (and occasionally longtime residents) are formally referred to as "Liverpudlians" but are more often called "Scousers", a reference to the form of stew made popular by sailors in the city, which also became the most common name for the local accent and dialect. The city celebrated its 800th anniversary in 2007 and was named the 2008 European Capital of Culture, which it shared with the Norwegian city of Stavanger.

    Source: https://en.wikipedia.org/