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Pr And Content Executive Job In Derby, Derbyshire, Culture Recruitment

Published 2022-08-06
Expires 2022-09-06
ID #1116902213
32000 £
Pr And Content Executive Job In Derby, Derbyshire, Culture Recruitment
United Kingdom, Derbyshire, Derby,
Published August 6, 2022

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Per annum
Occupation: Pr and content executive
Min. Salary: 30000.00


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Description

Due to their continued growth, this forward thinking and progressive financial services organisation has an exciting new opportunity for a PR & Content Marketing Specialist to join their team. Over the last 20 years, the Marketing Team has expanded substantially, from a few determined individuals to over 25 creative and passionate people.

There is lots to do …

Working closely with the digital marketing team, you will be responsible for devising the multi-channel PR and content marketing strategy. Your focus will be to increase customer awareness of the brand on a national scale through sharp and impactful content which resonates with customers.

Key responsibilities:

Manage digital PR agency against agreed KPIs/budget to ensure maximum results - driving national coverage with backlinks. Working closely with the data analyst and using analytic tools to monitor the effectiveness of backlinks and digital PR - constantly analysing to improve the overall strategy.
Devise and implement a multi-channel PR and content programme - inclusive of press releases, by-lined articles, blogs and related social media messaging and content - while monitoring all activity and results (both qualitative and quantitative) on an ongoing basis.
Ensure all content is reaching relevant blogs, newswires (via PR agency) and work with content marketing executive to align PR/content from the expert advice section of the website.
Maintain and effective in-house press office function by ensuring the journalist and influencer database is kept up to date, spokespeople biographies and corporate photography kept current.
Media relations and day-to-day management of the press office - responsible for handling journalist enquiries, preparing reactive and proactive statements and advising senior spokespeople. Ensuring messaging is in line with brand positioning and guidelines.
Ensure that all appropriate media opportunities are communicated to relevant spokespeople and full briefing notes/preparation is provided - with support from PR agency.
Manage the company's annual awards calendar - ensuring the company is entered into all relevant industry awards and advising staff/advisers on how to maximise their application. This includes drafting and editing of award applications working with the CEO and sales team to drive the awards campaign. The company has won over 150 awards for the quality of its advice and service and must maintain this level of success.
Provide a basic press office function to the network of advisers - ensuring upkeep of press release templates and media handling guidance as the national press office for all staff/advisers.
Ensure the corporate communications protocol and media handling guidelines are always adhered to by staff/advisers - be the main point of contact in any crisis communications situations. About You!

Full training will be provided to ensure you can quickly get up to speed, but to be successful in this role you need to demonstrate:

Previous experience in a PR/comms/content marketing role.
Journalism or equivalent background.
Excellent copywriter for all audiences; trade/B2B press releases, consumer facing features and social media. Demonstrating editing, proofreading and art direction abilities.
Proven track record of securing press coverage including press trade, nationals (broadcast/online) and social media.
Digital PR skills - strong reporting and coverage/SEO analytics skill. You know how to prove the value of digital PR and demonstrate a strong ROI year-on-year.
Media relations skills - experience of handling journalists within a sensitive environment and advising key senior spokespeople on comment opportunities.
Proactive and creative content generation - evidence of maximising content for all channels and making sure it works as hard as possible across all customer touch points, e.g., PR, digital, social media, design, and video.
Experience of managing integrated PR/marketing campaigns and generating newsworthy coverage and content.
Budget handling experience - to maximise the output from content e.g., external research or investment in influences to outreach content to first time buyers or prospective homeowners.
Ability to influence and communicate effectively with a variety of professionals from senior leadership to staff-level.
Proven experience in managing external agencies or some agency experience.Benefits & Rewards

£30-32K plus matched share scheme
Flexible working arrangements
Increasing Holiday Allowance, One Additional Day a Year in Years 2, 3 & 4. There is also an option to buy / sell holiday.
Your Birthday Off!
Pension scheme with generous employer contributions.
Enhanced Parental Leave
2 x Paid Volunteer Days each year
Employee Assistance Programme
A great working environment, with friendly and supportive colleagues.
Plenty of learning opportunities, including subscriptions, training courses and lunch & learns.
Regular social events, including Summer and Christmas celebrations.
Cycle to Work Scheme
Free fruit boxes
And lots, lots more!This is a fantastic opportunity to work for an organisation that has a diverse and inclusive workforce, where your 'voice' is heard and that positively supports its employees' personal and professional development

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    32000 £ / Per annum

    Employer's info

    Culture Recruitment
    Registered on October 7, 2017

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    Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.


    Derby ( (listen) DAR-bee) is a city and unitary authority area in Derbyshire, England. It lies on the banks of the River Derwent in the south of Derbyshire, of which it was traditionally the county town. Derby gained city status in 1977, and by the 2011 census its population was 248,700. Derby was settled by Romans – who established the town of Derventio – Saxons and Vikings, who made Derby one of the Five Boroughs of the Danelaw. Initially a market town, Derby grew rapidly in the industrial era. Home to Lombe's Mill, an early British factory, Derby has a claim to be one of the birthplaces of the Industrial Revolution. It contains the southern part of the Derwent Valley Mills World Heritage Site. With the arrival of the railways in the 19th century, Derby became a centre of the British rail industry. Derby is a centre for advanced transport manufacturing, being home to the world's second largest aero-engine manufacturer: Rolls-Royce. Bombardier Transportation are based at the Derby Litchurch Lane Works and were for many years the UK's only train manufacturers. Toyota Manufacturing UK's automobile headquarters is southwest of the city at Burnaston. To the east lies Nottingham, separated by the M1 motorway.

    Source: https://en.wikipedia.org/