Chippenham is a large historic market town in northwest Wiltshire, England. It lies 20 miles (32 km) east of Bristol, 86 miles (138 km) west of London and 4 miles (6 km) west of The Cotswolds AONB. The town was established on a crossing of the River Avon and some form of settlement is believed to have existed there since before Roman times. It was a royal vill, and probably a royal hunting lodge, under Alfred the Great. The town continued to grow when the Great Western Railway arrived in 1841; it is now a major commuter town. Chippenham is twinned with La Flèche in France and Friedberg in Germany. The town's motto is Unity and Loyalty.

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Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.

Source: https://en.wikipedia.org/