Chippenham is a large historic market town in northwest Wiltshire, England. It lies 20 miles (32 km) east of Bristol, 86 miles (138 km) west of London and 4 miles (6 km) west of The Cotswolds AONB. The town was established on a crossing of the River Avon and some form of settlement is believed to have existed there since before Roman times. It was a royal vill, and probably a royal hunting lodge, under Alfred the Great. The town continued to grow when the Great Western Railway arrived in 1841; it is now a major commuter town. Chippenham is twinned with La Flèche in France and Friedberg in Germany. The town's motto is Unity and Loyalty.

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Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.

Source: https://en.wikipedia.org/